Lilly Grigorian /
Senior Creative, Art Director



Opening Ceremony
In collaboration with two designers, I created an integrated campaign utilizing augmented
reality for Opening Ceremony–a clothing brand/retailer that we strategically positioned as
"fashion nerdy."

A marker on the tag of the collection's featured piece is read by the changing-room mirror, providing you with interesting information about that item. You leave the store with more than
just a price tag.




AR Demo






Interaction